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• IMMERSIVE EXPERIENCES • INTERACTIVE INSTALLATIONS • THEMED ATTRACTIONS & BRAND ACTIVATIONS • FESTIVALS & LIVE EVENTS • IMMERSIVE & INTERACTIVE THEATRE • MUSEUMS, GALLERIES & CULTURAL SPACES • FAMILY & VISITOR ATTRACTIONS • DIGITAL, HYBRID & XR EXPERIENCES • EXPERIENTIAL & SPACIAL DESIGN • STORYTELLING & WORLD-BUILDING • UX & AUDIENCE JOURNEY DESIGN • CREATIVE DIRECTION, PRODUCTION & CONSULTANCY •

WE DON’T JUST CREATE EXPERIENCES, WE BUILD ENTIRE WORLDS.

Places you can step into, stories you can touch, and moments you don’t forget. Powered by imagination, driven by design, built to set the standard.

We Make For

Merlin Entertainment logo
ITV logo
Deloitte logo
Walt Disney logo
Ebay logo
RedBull logo
Warner Bros logo
EA Games logo
Hasbro logo
Netflix logo
Fever logo
The British Museum logo
A man with glasses, a mustache, wearing a safari hat with goggles, a beige shirt, and gloves, is talking to two other people whose backs are facing the camera. The setting appears to be rustic with a globe and framed pictures on the wall.
Three people in a dimly lit room with brick walls and a large leafy plant in the center.
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Past Projects

Producing world-class experiences that stop people in their tracks.

Crafted for brands, events and attractions.

Designed to stand out. Delivered globally. Built to be remembered.

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What we do

IMMERSIVE EXPERIENCES • INTERACTIVE INSTALLATIONS • THEMED ATTRACTIONS • BRAND ACTIVATIONS • THEME PARKS • VISITOR ATTRACTIONS •  LIVE ENTERTAINMENT • INTERACTIVE THEATRE • FESTIVALS • GAMIFICATION • LOCATION-BASED ENTERTAINMENT • TOURING ATTRACTIONS • FAMILY ENTERTAINMENT • TOURIST ATTRACTIONS • POP-UPS • ESCAPE ROOMS • MUSEUMS • GALLERIES • EDUCATION • PUBLIC ART • DIGITAL EXPERIENCES • HYBRID EVENTS • CULTURAL EVENTS • STORY-DRIVEN SPACES • IMMERSIVE EXHIBITIONS • CREATIVE CONSULTANCY • EXPERIENCE STRATEGY • MULTI-SENSORY DESIGN • SPATIAL DESIGN • AUDIENCE ENGAGEMENT • IMMERSIVE TECH • EXPERIENTIAL DESIGN • STORYTELLING SPACES • IMMERSIVE STORYTELLING • SITE-SPECIFIC EXPERIENCES  • WORLD BUILDING • IP DEVELOPMENT • CREATIVE DIRECTION • CREATIVE PRODUCING • VISITOR ATTRACTIONS • VISITOR EXPERIENCE DESIGN • ARTS & CULTURE  • INSTALLATION ART • XR / MIXED REALITY • TRANSFORMATIONAL EXPERIENCES • AUDIENCE JOURNEY • IMMERSIVE RETAIL

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CREATIVE CONSULTANCY

We help you dream bigger, then make it possible. From early ideas to story-driven worlds, we collaborate to shape immersive concepts that engage, delight and leave an impact. Weird, wonderful, or wildly ambitious? Perfect.

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EXPERIENCE DESIGN

Our creative team builds full-spectrum experiences, from interactive narratives and sensory environments to spatial flow and audience journey. We don’t just design spaces. We design how people feel inside them.

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EVENT PRODUCTION & DELIVERY

From first sketch to final spotlight, we bring experiences to life. Whether it’s a pop-up, park, or fully immersive playground, we handle the build, the logistics and the magic, all under one roof.

It’s Just Who We Are

“We create captivating spaces, themes, and narratives that come to life through immersive and interactive world-building and storytelling.

Our experiences transport visitors beyond the ordinary, creating unforgettable moments that leave a lasting impact.

Proud of our diverse portfolio of projects creating experiences on a global scale in both the creative industries and commercial sectors.”

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Sarah Morris

CREATIVE DIRECTOR

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Channon Wallace

SENIOR DESIGNER

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Natalie Scott

SENIOR CREATIVE PRODUCER