wHAT WE DO

We make stories physical, worlds you can step into, touch, and feel under your skin.

Immersive Ideas started with a simple belief: experiences should mean something.

They should grab you, surprise you, and leave you a little different than when you arrived.

For over thirteen years, we’ve been designing and producing experiences that do exactly that. Brand activations that make people stop mid-scroll, touring shows that turn a warehouse into another world, installations that make you question what’s real. If it’s immersive, interactive, or alive, it’s ours to play with.

We work with brilliant creative minds who have a wild idea we help bring to life, world-famous attractions looking to expand offerings or build on existing IP, daring brands looking to stand out, PR and Marketing Agencies looking to get noticed, and venues that are ready to tap into the experience industry.

Every project starts with a story, ends with emotion, and somewhere in the middle there’s a glorious mix of imagination, problem-solving, caffeine, and collaborative chaos that’s necessary to create something outstanding.

Our work spans the full immersive spectrum: live entertainment, location-based attractions, digital and hybrid events, museums, galleries, public art, education, and retail. We don’t sit neatly in one box, we build the box from scratch, light it beautifully, and dare people to step inside.

We care about meaning as much as magic. Every detail is designed to move people, raise the standard, and make reality sweat.

Because this isn’t just about making cool things. It’s about creating something that lives, making stories physical,

Let’s build something unforgettable together.

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core Services

CREATIVE CONSULTANCY & EXPERIENCE STRATEGY

We shape the vision, story, and audience journey behind every project - from concept to real-world impact.

CONCEPT & NARRATIVE DESIGN

Story-led worldbuilding and IP creation that turn bold ideas into immersive realities.

SPATIAL & ENVIRONMENTAL DESIGN

Designing spaces that move people, where story, flow, and atmosphere align.

SET & SCENOGRAPHIC DESIGN

Bringing imagination to life through set design, scenic art, and theatrical environments.

3D VISUALISATION & TECHNICAL DESIGN

Turning vision into precision visuals, 3D renders, and immersive experience design previews.

FEASIBILITY, BUDGETING & INVESTMENT SUPPORT

Delivering creative and financial confidence with feasibility studies, P&L forecasts, and investor packs.

BRAND ACTIVATIONS & EXPERIENTIAL CAMPAIGNS

Designing unforgettable brand experiences that connect through emotion, story, and design.

IMMERSIVE EXHIBITIONS & THEMED ATTRACTIONS

Creating destination experiences that merge art, narrative, and entertainment.

INTERACTIVE & IMMERSIVE TECHNOLOGY

Using XR, sensory tech, and interactivity to blur the line between digital and physical.

PRODUCTION DESIGN & DELIVERY

Managing fabrication, logistics, and build, bringing ideas to life with precision and craft.

AUDIENCE ENGAGEMENT & GAMIFICATION

Designing play, participation, and discovery into every journey.

CREATIVE DIRECTION & PROJECT LEADERSHIP

Leading creative teams from concept to launch, uniting story, design, and production.