Developing Immersive Storytelling Systems for Play and Learning
Immersive Ideas - Immersive Learning in Schools
We’re exploring early stage ideas around immersive, participatory storytelling for children and families, where play, agency, and shared creative decision making sit at the heart of experience design. This work is rooted in practice and curiosity, and reflects our ongoing commitment to thoughtful, inclusive creative exploration. Supported in part by local development funding, we’re documenting learning and testing concepts that could inform future phases of research and collaborative development.
What Does Immersive Mean, And Why It Is Older Than You Think
What does immersive experience really mean, and where did it come from? This essay looks at the theatrical, cultural, and experiential roots of immersive practice, exploring why immersive is a methodology shaped by decades of experimentation, not a passing trend.
Jurassic Park: A Case Study In Immersive World Building
Using Jurassic Park as a case study, this article explores what immersive experience designers can learn about world building, audience trust, systems, and failure. Beyond spectacle and technology, it reveals why coherent rules, emotional logic, and responsibility are the foundations of truly immersive experiences, and why the film remains a cautionary tale for the future of live attractions and immersive design.
Women in Immersive and Experience Design: Understanding the Leadership Gap and How We Build a Fairer Future
Women remain underrepresented in experience industry leadership despite making up nearly half of the creative workforce. Using recent statistics and expert insights, this article outlines the causes of the gender gap and the practical strategies that can support more equal leadership across immersive and experiential fields.
This Is the Season for Immersion: How Smart Spaces Are Turning Halloween and Christmas into Unmissable Experience
Discover why seasonal immersive events are transforming how audiences experience spaces, from Halloween to Christmas, and how your venue can evolve too.
From the Undead to Outer Space: How Lander 23 Could Respawn Video Game Inspired Immersive Theatre
Punchdrunk’s Lander 23 could spark a resurgence of gamified immersive theatre. From zombie survival to alien missions, here’s why that matters.
The Future of Immersive Experiences: Growth, Innovation and What Comes Next
Immersive theatre has come a long way from fringe roots and underground soon to be knocked down warehouse shows. It’s now a powerful force within the wider entertainment industry, blending the boundaries between performance, play, and participation. But beyond the buzzwords and headline shows, what’s really happening in this space? Where is immersive going next, and why does it matter?
Immersion Doesn’t Have to Be Expensive: Designing Deeper Experiences in Family Attractions, Museums and Heritage Spaces
When people hear the word immersive, they often picture high-budget tech, headsets, holograms, projection domes. But here’s the truth: you don’t need cutting-edge kit to create meaningful, memorable experiences.
Designing for Everyone: Accessibility and Neurodiversity in Immersive Experiences
Immersive experiences are built to pull people in. To spark connection, surprise, curiosity and to make people feel. But for that magic to truly land, we have to ask: who gets to feel it? Who is the experience really for?
Start With Story: Why Narrative Matters in Immersive Experiences
One of the most common mistakes we see in immersive experience design is this: all spectacle, no soul. The lights are dazzling, the environment is beautiful, the tech is impressive. But something’s missing. That something is story.