From the Undead to Outer Space: How Lander 23 Could Respawn Video Game Inspired Immersive Theatre
Punchdrunk’s Lander 23 could spark a resurgence of gamified immersive theatre. From zombie survival to alien missions, here’s why that matters.
The Future of Immersive Experiences: Growth, Innovation and What Comes Next
Immersive theatre has come a long way from fringe roots and underground soon to be knocked down warehouse shows. It’s now a powerful force within the wider entertainment industry, blending the boundaries between performance, play, and participation. But beyond the buzzwords and headline shows, what’s really happening in this space? Where is immersive going next, and why does it matter?
Immersion Doesn’t Have to Be Expensive: Designing Deeper Experiences in Family Attractions, Museums and Heritage Spaces
When people hear the word immersive, they often picture high-budget tech, headsets, holograms, projection domes. But here’s the truth: you don’t need cutting-edge kit to create meaningful, memorable experiences.
Designing for Everyone: Accessibility and Neurodiversity in Immersive Experiences
Immersive experiences are built to pull people in. To spark connection, surprise, curiosity and to make people feel. But for that magic to truly land, we have to ask: who gets to feel it? Who is the experience really for?
Start With Story: Why Narrative Matters in Immersive Experiences
One of the most common mistakes we see in immersive experience design is this: all spectacle, no soul. The lights are dazzling, the environment is beautiful, the tech is impressive. But something’s missing. That something is story.