Jurassic Park: A Case Study In Immersive World Building

Using Jurassic Park as a case study, this article explores what immersive experience designers can learn about world building, audience trust, systems, and failure. Beyond spectacle and technology, it reveals why coherent rules, emotional logic, and responsibility are the foundations of truly immersive experiences, and why the film remains a cautionary tale for the future of live attractions and immersive design.